The International Conference ASCOLFA 2025, to be held March 26-28 in Medellin, Colombia, is an ideal scenario for innovation in business education. In this context, Eureka Simulations, a leader in business simulations for executive education, could be an excellent option to enrich the learning experiences of the participants.
Eureka Simulations: A Tool for Experiential Learning
Our company revolutionizes business education with interactive simulations that replicate real scenarios, allowing students to apply theoretical concepts in dynamic and safe environments. These tools not only improve knowledge retention (Over 80% vs. traditional methods), but also develop practical skills such as strategic decision-making, teamwork and adapting to changing environments.
Global Impact and High-Level Collaborations
With more than 25,000 students trained worldwide, Eureka Simulations has collaborated with leading academic institutions such as IESE Business School, IPADE and CEIBS, integrating its simulations into executive education and business training programs. Its focus on experiential learning has positioned the company as a benchmark in innovative methodologies that combine technology and realism.
Featured Simulations: From Supply Chain to Sustainability.
Our portfolio includes:
- IESE Beer Game: A classic supply chain management simulation that demonstrates principles such as the whip effect and inventory optimization. Co-developed with IESE Business School, this real-time, interactive, multiplayer game allows participants to assume roles within a supply chain, facing challenges such as lead times and demand variability, while collaborating to minimize costs and maximize efficiency.
- IESE Pearson Cosmetics: A competitive experience where students manage key areas such as purchasing, manufacturing and sales. This simulation evaluates their ability to balance costs and maximize profits, preparing participants to face strategic decisions in dynamic business environments.
- Lake Como: A sustainability-focused simulation based on the "tragedy of the commons". Designed to foster cooperation and ethical decision-making in environmental contexts, this tool teaches participants how to balance individual and collective interests to preserve common resources.
These simulations combine advanced technology with realistic scenarios, offering an immersive educational experience that develops practical skills essential for business success.
Customization and Academic Support
At Eureka Simulations, we not only offer pre-built simulations but also design customized solutions for educational institutions. We work closely with educators to tailor our tools to specific objectives, ensuring that students develop skills aligned with real-world challenges.
Our team is dedicated to creating unique experiences that integrate technology and hands-on learning, allowing students to apply theoretical concepts in safe, interactive scenarios.
Benefits for Business Education
- Immersive Learning: Simulations replicate complex scenarios, such as supply chain crises or international negotiations, in a controlled environment.
- Key Competency Development: Improve skills such as leadership, resilience and strategic thinking.
- Integration with Academic Programs: Tools such as automated performance reports facilitate evaluation and feedback.
In short, Eureka Simulations not only transforms business education, but prepares professionals to meet the challenges of an ever-changing world.
Eureka Simulations: Integration with the ASCOLFA 2025 Conference
The conference seeks to transform the management of organizations through digital innovation, an objective aligned with Eureka Simulations' mission: To prepare professionals for VUCA (volatile, uncertain, complex and ambiguous) environments. By integrating real-time simulations, the company contributes to the academic excellence and social relevance that are the cornerstones of the event.
A Space to Connect, Learn and Collaborate
At ASCOLFA 2025, participants will be able to:
Discover our Business Simulations.
At Eureka Simulations we are passionate about creating immersive learning experiences for business schools. Our mission is to provide tools to address business challenges from multiple perspectives.
To achieve this, we offer a variety of simulations, such as the IESE Beer Game, a classic experience for managing supply chains in real time; Pearson Cosmetics, a competitive experience that evaluates strategic marketing and product skills through instant feedback; and Lake Como, a sustainability scenario based on the tragedy of the commons, ideal for discussing corporate ethics and cooperation.
These simulations, co-developed with institutions such as IESE, integrate topics such as logistics, marketing strategies, environmental responsibility and adaptive leadership, allowing participants to apply theoretical concepts in realistic and dynamic environments.
Exchange ideas with our team:
- Customized consulting: Our representatives will guide stakeholders on how to integrate simulations into academic or corporate programs, tailoring them to specific needs (example: soft skills development or crisis preparedness).
- Success stories: We will share experiences of collaboration with institutions such as IESE and UNAD, highlighting the impact of our tools on executive education.
Create connections for future projects:
- Strategic Networking: The booth will be a meeting point for academics, students and researchers interested in innovating business education.
- Interdisciplinary alliances: We are looking to collaborate with research seed groups and graduate programs to design simulations that address challenges such as digital transformation or sustainability.
See you in Medellin! At Eureka Simulations we are excited to return to the XXVIII ASCOLFA International Conference , and share how our simulations drive organizational transformation and leadership in the digital era.
We invite you to visit our booth and learn about tools. Find out how to integrate them into your academic programs or corporate projects, and connect with our team to exchange ideas, resolve doubts and create alliances that drive innovation in organizational management.
We look forward to seeing you at ASCOLFA 2025!
