Eureka Simulations is an innovative company specialized in designing business simulations for universities and business schools, with a revolutionary approach to hands-on education.
Its primary mission is to create interactive learning experiences that enable students and professionals to develop critical skills by reproducing complex corporate scenarios, covering areas such as finance, entrepreneurship, logistics, negotiation, and sustainability.
Eureka's simulations are characterized by their high level of immersion, detailed design and ability to replicate real-world challenges, allowing participants to experience strategic decision making in controlled environments.
With more than 5 years in the market, the company has positioned itself as a reference in innovative educational methodologies, working directly with academic institutions to transform the way business concepts are taught through practical and highly effective experiences.
1. Big Bank: Artificial Intelligence in Finance
It is an artificial intelligence (AI) simulation designed specifically for executives, developed by Eureka Simulations in collaboration with IESE Business School and Prof. Javier Zamora.
Main Characteristics
- Duration: 60-90 minutes
- Objective: To experiment with artificial intelligence applications in banking environments.
- Audience: Undergraduate, graduate, and executive education programs.
- Methodology: Offers a personalized assessment of participants' performance
Learning Benefits
The simulation allows participants to:
- Explore AI scenarios in the financial sector.
- Develop decision-making skills.
- Understand the practical implementation of emerging technologies.
- Analyze the impact of artificial intelligence in banking services.
It is an innovative tool that seeks to prepare business leaders for the technological challenges of the modern financial sector.
2. Entrepreneur Sim: Startup Launching
EntrepreneurSim is a B2B entrepreneurship simulation designed by Eureka Simulations to prepare future entrepreneurs to launch startups.
Main Characteristics
- Duration: 60-90 minutes
- Modality: Immersive entrepreneurship simulation.
Target Audience:
- Emerging entrepreneurs
- Business students
- Corporate training programs
Learning Objectives
Participants learn to:
- Select strategic markets
- Create work teams
- Develop minimum viable products (MVP)
- Conduct market research
- Understand product-market fit
Unique Methodology:
The simulation allows players to:
- Assume the role of an entrepreneur
- Make strategic decisions
- Experience real startup challenges
- Receive detailed feedback
A hands-on experience that prepares participants for the complex challenges of the entrepreneurial world, encouraging critical thinking and adaptability.
3. Premier Print Co: Logistics Optimization
It is a logistics simulation developed by Eureka Simulations, designed to offer an immersive international business management experience, which incidentally has recently updated its case study to make it an increasingly realistic experience.
Main Characteristics
- Duration: Weeks to Months
- Context: Company specialized in production and distribution of 3D printers.
- Mode: Competitive Multiplayer Simulation
Learning Objectives
- Manage complex supply chains
- Make strategic decisions under uncertainty
- Navigate international markets
- Optimize cash flows
- Compete in dynamic environments
Unique Methodology:
The simulation allows players to:
- Operate in five different countries
- Make quarterly decisions
- Manage
- Supplier procurement
- Production levels
- Warehousing strategies
- Market expansion
- Marketing investments
A practical tool that prepares participants to understand the complexities of international logistics and business management.
4. Relic Island: Advanced Negotiation
Negotiation simulation developed by Eureka Simulations in collaboration with IESE Business School, designed to develop advanced negotiation skills.
Main Characteristics
- Duration: 45-60 minutes
- Mode: Multiplayer in real time
Target Audience:
- Graduate students
- Executive education programs
Learning Objectives
Participants learn to:
- Master competitive negotiation techniques
- Apply game theory
- Develop collaborative strategies
- Resolve conflicts in high-pressure environments
Unique Methodology:
The simulation places participants as:
- Stakeholders of tourism transportation companies
- Competitors in a battle for profits
- Negotiators who must reach peaceful solutions
An immersive experience that allows participants to practice negotiation in a simulated business environment, fostering critical communication and strategic conflict resolution skills.
5. Lake Como: Corporate Sustainability
A business sustainability simulation designed to develop leaders capable of integrating sustainable strategies into corporate environments.
Key Features
- Duration: 45-60 minutes
- Mode: Strategic sustainability simulation
Target Audience:
- Business students
- Executives
- Professionals interested in sustainability
Learning Objectives
Participants learn to:
- Integrate sustainable practices into business models
- Balance profitability and environmental responsibility
- Make strategic decisions with sustainable impact
- Understand ESG (Environmental, Social and Governance) metrics
Unique Methodology:
The simulation allows players to:
- Manage a company with sustainability challenges
- Evaluate the impact of environmental decisions
- Develop carbon footprint reduction strategies
- Explore sustainable innovation
An amazing experience that prepares leaders for contemporary business challenges by fostering a holistic approach to sustainability.
Conclusion
Eureka Simulations represents the cutting edge of modern business training, transforming the traditional way of learning business through immersive and highly strategic simulations.
Each experience - from Big Bank to Lake Como - functions as a bridge between theoretical knowledge and actual professional practice, enabling students and executives to develop critical skills in controlled yet challenging environments.
Eureka's simulations not only teach, but shape adaptive leaders capable of navigating complex business scenarios, developing strategic thinking and preparing professionals for dynamic global environments. With an innovative approach that combines technology, cutting-edge methodologies and practical experiences, the company has established itself as a key partner for educational institutions seeking to train 21st century professionals ready to face the challenges of a constantly changing corporate world.
