Business simulations for higher education and corporate learning

The simulation platform business schools and companies build on.

EXSIM is a comprehensive and competitive business simulation designed for executive and graduate programs. It immerses participants in the complexity of running a company, where every decision counts and every team competes to lead the market.
Participants make strategic and operational decisions in marketing, product development, R&D, purchasing, labour relations, and ESG, balancing profitability, innovation, and sustainability.
With access to more than 20 detailed management reports, participants analyze performance, anticipate competitor moves, and adjust strategies in real time. The simulation includes live negotiation scenarios with unions and banks, and provides role-specific dashboards that mirror those used by real-world board members, enabling teams to conduct authentic board meetings and discussions.
Built on years of collaboration with IESE and IPADE, EXSIM brings together analytical depth, leadership challenges, and human dynamics to create an unparalleled executive learning experience.

Premiersim is the comprehensive Premier Print Co simulation, ideal for BBA and graduate programs that cover integral business management. Students lead the executive committee and make quarterly decisions across purchasing, operations, marketing, supply chain, retail, finance, and R&D. Performance is judged on a balanced scorecard combining profit, return on equity, market share, and cash — rewarding teams that build a sustainable, well-rounded business.

BoardSim puts participants where most executive programmes never can: on the board, not in management. Teams take the seats of a listed company’s board — chair, lead independent director, the committee chairs, a shareholder representative and the independents — and meet at each quarter end to review results and supervise a management team played by AI.
The executives have characters, private information and a trust in the board that moves with how they are treated. They answer questions, deflect them, and occasionally volunteer what they were not asked — but only to a board that has earned it. Every buried problem in the case has a documented path to discovery; a board that never asks is told by an event instead, far too late and at full cost.
Boards are judged on how they governed, never on the share price: time on strategy, the quality of the questions, what they discovered and when, whether they conditioned what they approved, and whether they held their own risk limits. Company outcomes are reported beside that index and never added to it, because a board can govern well and be unlucky.
The debrief replays each board’s own history with one decision changed and the same events firing, so the difference is the decision and not luck. Two cases ship: an earnings-management case and a controlling-family case, which fail in opposite ways.

Big Bank is an artificial intelligence simulation for business managers, and is perfect for graduate, post-graduate and executive education programs. Co-developed with IESE, designed by Javier Zamora, includes a personal assessment with his FATE framework.

Simulation set on a Hospital during COVID, where the participants play the role of the business translator managing the artificial intelligence lifecycle in order to produce predictions to improve health outcomes. Co-developed with IESE Business School, designed by prof. Javier Zamora

Generative AI Workshop is a generative AI tool that allows you to experiment with the latest AI technology in generative text and images. It is a perfect tool for business executives to understand the potential of AI and how it can be applied to their business.

Industry 4.0 is an interactive simulation that places participants in the role of operations managers tasked with implementing Internet of Things (IoT) technologies in a manufacturing setting. The simulation emphasizes key Industry 4.0 principles, including smart factories, data analytics, automation, and agentic AI implementation.

Interactive simulation in which students get in charge of the Pearson Cosmetics company to manage purchasing, manufacturing, sales and finance. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple basic operational concepts, such as lead time, reorder point and quantity, manufacturing capacity, and capital expenditure allocation, among others.

Interactive simulation in which students get in charge of procurement at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as supplier selection, inventory management, supply chain risk management, and others.

Interactive simulation in which students get in charge of the factory at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as manufacturing productivity, capital expenditure allocation, predictive asset maintenance, and others.

Interactive simulation in which students get in charge of the first store at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as queue policy selection, people selection and management, retail dynamics, and others.

Our version of the legendary simulation game from the 60s used in teaching environments to demonstrate a number of key principles of supply chain management. Co-developed with IESE Business School. Revamped to become a real time, interactive multiplayer experience, perfect for graduates and executive education programs.

A multi-tier supply chain simulation in which orange juice flows from the factory down to the retailer. Co-developed with IESE Business School, it is a real time, interactive multiplayer experience that reveals the bullwhip effect and the key principles of supply chain management, perfect for graduate and executive education programs.

A multi-tier supply chain simulation in which toilet paper flows from the factory down to the retailer. Co-developed with IESE Business School, it is a real time, interactive multiplayer experience that reveals the bullwhip effect and the key principles of supply chain management, perfect for graduate and executive education programs.

This competitive logistics simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players. Students need to make a number of decisions, such as which markets to open, warehouse sizing and goods shipments, in order to achieve a better performance than the competing players, gain market share and increase profits.

A competitive simulation, perfect to assess group dynamics in graduate and post-graduate courses, as well as determine decision-making processes of the players. Students need to make a number of decisions in marketing, product and R&D areas, in order to achieve a better performance than the competing players, gain market share and increase profits.

Planets is a project management simulation that places participants in the role of project managers tasked with delivering a complex project on time and within budget. The simulation emphasizes key project management principles, including scope management, risk assessment, resource allocation, and stakeholder communication.

Change * is a change management simulation that places participants in the role of change managers tasked with implementing a significant organizational change initiative. The simulation emphasizes key change management principles, including stakeholder engagement, communication strategies, resistance management, and change sustainability.

Capstone simulation where the player takes the role of an entrepreneur in the early stage of a venture. Build a team, create a product and get validation from potential clients and investors. This simulation is perfect to verify the focus, sharpness of mind and quickness in product development and B2B sales funnel.

IESE SkyVision Simulation is an entrepreneurial simulation game that allows you to experience the challenges and opportunities of running a business in a dynamic environment. You will make strategic decisions, manage resources, and compete against other players to build a successful company.

Hire a chef is an interactive team decision making simulation exercise, where students discuss which Chef to hire for their restaurant. Co-developed with IESE Business School, designed by prof. Álvaro San Martín.

Innovative simulation with a simple interface to guarantee complete focus on the problem at hand, the newsvendor problem. Get your students to manage a doughnut truck with perishable goods and daily demand forecasting.

Relic Island Negotiation Simulation is a multiplayer experience in competitive and collaborative negotiation, where students face each other and take difficult decisions during multiple rounds in an increasingly tough environment.

Halign is the ultimate stakeholder alignment simulation tailor-made for the dynamic and complex healthcare sector. It stands as an indispensable tool for healthcare practitioners, management students, and managers in institutions operating in the healthcare landscape.

A sustainability simulation based on a real life problem of the fishermen located in the famous italian lake Como. In our competitive world some scenarios require unorthodox solutions, which the students will have to agree on in this case of the tragedy of the commons.

A climate change simulation where players must balance economic growth with global sustainability. Inspired by the tragedy of the commons, the simulation challenges participants to manage CO₂ emissions while maximizing profit—without triggering global collapse.

A multiplayer simulation that enables participants to analyze the impact of various climate policies on global temperature and emissions, engaging in international climate negotiations that mirror real-world stakeholder dynamics. The simulation is based on the EN-ROADS climate model by Climate Interactive and MIT Sloan, and co-developed with IESE Business School.

Eureka Accounting Simulation is an AI-powered learning tool for MBA and first-year accounting students. Practice journal entries, balance sheets, and real-time feedback in a dynamic, interactive environment.

Estratégica is a comprehensive strategic analysis platform that guides students through key management frameworks including Porter's Five Forces, SWOT analysis, Balanced Scorecard, and other strategic planning tools. Teams develop complete strategic plans for real companies in a structured, collaborative environment.

Horizonix is a foresight analysis tool that integrates different methodologies to help users understand and anticipate possible futures. Through its structured approach, Horizonix enables users to identify trends, evaluate key factors, and develop strategic scenarios for informed decision-making.