Business schools
Flagship simulations co-developed with IESE faculty for MBA and executive programs: several rounds, team against team, with a live instructor dashboard.
Business simulations for higher education and corporate learning
The simulation platform business schools and companies build on.
Business simulations for higher education and corporate learning
The simulation platform business schools and companies build on.
18 simulations co-developed with IESE faculty, 1,500+ short-format ones, and a builder so your faculty or L&D team can create its own. Formats from 15 minutes to a full program, in Spanish, English or Portuguese, and every decision becomes evidence of what was learned.
Runs in your browser, no signup.
18
Co-developed with IESE faculty
40k+
Participants trained
16
Platform languages
NEW
Case Prep: AI-supported case preparation that guides without solving — with evidence for faculty and accreditation.
Discover it
Who it's for
One platform, four ways in
Eureka Simulations is the business-simulation platform of Kudzu Partners, based in Barcelona. Since 2016 we have co-developed simulations with business-school faculty: 36 core simulations, 18 of them with IESE professors, plus 1,500+ short-format simulations. Everything runs in the browser, on a platform available in 16 languages, and 40,000+ participants at 20+ institutions have trained with it.
Universities
An institutional license to 1,500+ short simulations for any course: sessions of about an hour, launched by the professor, with no per-session cost.
Companies
Simulations set in your industry to develop your whole organization and to assess, on evidence, who you promote. From 15-minute formats to full programs, white-label.
High schools (CTE)
Career and technical education: personal finance, entrepreneurship and business pathways, played team against team, in English or Spanish.
Reference institutions
Reference institutions
Developing leaders at world-class institutions
When IESE or IPADE integrate a simulator into their programs, they don't do it because it's trendy — they do it because they see the change in their students. More than 40,000 have already gone through Eureka simulators: learning to think strategically, learning from their mistakes, and developing soft skills by managing teams under pressure and making decisions with incomplete information. Which is, at its core, what professional life will demand of them.
From triple-accredited business schools such as IESE to universities across Latin America
Portfolio
Explore our simulation portfolio
Business simulators that integrate seamlessly into academic programs — in-person or online. Each one built around decisions. Because the competencies the job market demands aren't assessed in an exam, they're demonstrated under pressure. Simulations cover: supply chain, operations, decision analysis, finance, sales, marketing, entrepreneurship, negotiation and more.
Swipe to explore
Capstone & General Management
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EXSIM
Executive Simulation for Strategic Decision-Making
EXSIM is a comprehensive and competitive business simulation designed for executive and graduate programs. It immerses participants in the complexity of running a company, where every decision counts and every team competes to lead the market.
Participants make strategic and operational decisions in marketing, product development, R&D, purchasing, labour relations, and ESG, balancing profitability, innovation, and sustainability.
With access to more than 20 detailed management reports, participants analyze performance, anticipate competitor moves, and adjust strategies in real time. The simulation includes live negotiation scenarios with unions and banks, and provides role-specific dashboards that mirror those used by real-world board members, enabling teams to conduct authentic board meetings and discussions.
Built on years of collaboration with IESE and IPADE, EXSIM brings together analytical depth, leadership challenges, and human dynamics to create an unparalleled executive learning experience. -
Premier Print Co
Comprehensive Business Simulation
Premiersim is the comprehensive Premier Print Co simulation, ideal for BBA and graduate programs that cover integral business management. Students lead the executive committee and make quarterly decisions across purchasing, operations, marketing, supply chain, retail, finance, and R&D. Performance is judged on a balanced scorecard combining profit, return on equity, market share, and cash — rewarding teams that build a sustainable, well-rounded business.
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BoardSim
Board of Directors Simulation with AI Executives
BoardSim puts participants where most executive programmes never can: on the board, not in management. Teams take the seats of a listed company’s board — chair, lead independent director, the committee chairs, a shareholder representative and the independents — and meet at each quarter end to review results and supervise a management team played by AI.
The executives have characters, private information and a trust in the board that moves with how they are treated. They answer questions, deflect them, and occasionally volunteer what they were not asked — but only to a board that has earned it. Every buried problem in the case has a documented path to discovery; a board that never asks is told by an event instead, far too late and at full cost.
Boards are judged on how they governed, never on the share price: time on strategy, the quality of the questions, what they discovered and when, whether they conditioned what they approved, and whether they held their own risk limits. Company outcomes are reported beside that index and never added to it, because a board can govern well and be unlucky.
The debrief replays each board’s own history with one decision changed and the same events firing, so the difference is the decision and not luck. Two cases ship: an earnings-management case and a controlling-family case, which fail in opposite ways.
AI & Technology
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IESE Big Bank experiments with AI
Artificial Intelligence for executives
Big Bank is an artificial intelligence simulation for business managers, and is perfect for graduate, post-graduate and executive education programs. Co-developed with IESE, designed by Javier Zamora, includes a personal assessment with his FATE framework.
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IESE Critical care, critical data
Artificial Intelligence lifecycle simulation
Simulation set on a Hospital during COVID, where the participants play the role of the business translator managing the artificial intelligence lifecycle in order to produce predictions to improve health outcomes. Co-developed with IESE Business School, designed by prof. Javier Zamora
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IESE Generative AI Workshop
Generative AI Tool
Generative AI Workshop is a generative AI tool that allows you to experiment with the latest AI technology in generative text and images. It is a perfect tool for business executives to understand the potential of AI and how it can be applied to their business.
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Industry 4.0
A factory IoT simulation
Industry 4.0 is an interactive simulation that places participants in the role of operations managers tasked with implementing Internet of Things (IoT) technologies in a manufacturing setting. The simulation emphasizes key Industry 4.0 principles, including smart factories, data analytics, automation, and agentic AI implementation.
Operations & Manufacturing
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IESE Pearson Cosmetics
Integral Operations Simulation
Interactive simulation in which students get in charge of the Pearson Cosmetics company to manage purchasing, manufacturing, sales and finance. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple basic operational concepts, such as lead time, reorder point and quantity, manufacturing capacity, and capital expenditure allocation, among others.
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IESE Pearson Cosmetics Purchasing
Procurement Simulation
Interactive simulation in which students get in charge of procurement at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as supplier selection, inventory management, supply chain risk management, and others.
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IESE Pearson Cosmetics Factory
Manufacturing Simulation
Interactive simulation in which students get in charge of the factory at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as manufacturing productivity, capital expenditure allocation, predictive asset maintenance, and others.
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IESE Pearson Cosmetics Stores
Retail Simulation
Interactive simulation in which students get in charge of the first store at Pearson Cosmetics company. Co-developed with IESE Business School, designed by prof. Jaume Ribera, the simulation contains multiple learning points, such as queue policy selection, people selection and management, retail dynamics, and others.
Supply Chain & Logistics
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IESE Beer Game
Supply Chain Simulation
Our version of the legendary simulation game from the 60s used in teaching environments to demonstrate a number of key principles of supply chain management. Co-developed with IESE Business School. Revamped to become a real time, interactive multiplayer experience, perfect for graduates and executive education programs.
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Orange Juice Game
Supply Chain Simulation
A multi-tier supply chain simulation in which orange juice flows from the factory down to the retailer. Co-developed with IESE Business School, it is a real time, interactive multiplayer experience that reveals the bullwhip effect and the key principles of supply chain management, perfect for graduate and executive education programs.
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Toilet Paper Game
Supply Chain Simulation
A multi-tier supply chain simulation in which toilet paper flows from the factory down to the retailer. Co-developed with IESE Business School, it is a real time, interactive multiplayer experience that reveals the bullwhip effect and the key principles of supply chain management, perfect for graduate and executive education programs.
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Premier Print Co
Logistics Simulation
This competitive logistics simulation is perfect to assess group dynamics in graduate and post-graduate courses, as well as to determine decision-making processes of the players. Students need to make a number of decisions, such as which markets to open, warehouse sizing and goods shipments, in order to achieve a better performance than the competing players, gain market share and increase profits.
Marketing & Sales
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Mastsim
Marketing Strategy Simulation
A competitive simulation, perfect to assess group dynamics in graduate and post-graduate courses, as well as determine decision-making processes of the players. Students need to make a number of decisions in marketing, product and R&D areas, in order to achieve a better performance than the competing players, gain market share and increase profits.
Project and Change Management
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IESE Planets
A Project Management Simulation
Planets is a project management simulation that places participants in the role of project managers tasked with delivering a complex project on time and within budget. The simulation emphasizes key project management principles, including scope management, risk assessment, resource allocation, and stakeholder communication.
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IESE Change *
A change management simulation
Change * is a change management simulation that places participants in the role of change managers tasked with implementing a significant organizational change initiative. The simulation emphasizes key change management principles, including stakeholder engagement, communication strategies, resistance management, and change sustainability.
Entrepreneurship & Business Strategy
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Entrepreneursim
Entrepreneurship Simulation
Capstone simulation where the player takes the role of an entrepreneur in the early stage of a venture. Build a team, create a product and get validation from potential clients and investors. This simulation is perfect to verify the focus, sharpness of mind and quickness in product development and B2B sales funnel.
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IESE SkyVision Simulation
Entrepreneurial Simulation
IESE SkyVision Simulation is an entrepreneurial simulation game that allows you to experience the challenges and opportunities of running a business in a dynamic environment. You will make strategic decisions, manage resources, and compete against other players to build a successful company.
Decision Analysis
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IESE Hire a chef
Interpersonal decision making exercise
Hire a chef is an interactive team decision making simulation exercise, where students discuss which Chef to hire for their restaurant. Co-developed with IESE Business School, designed by prof. Álvaro San Martín.
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Doughnut Truck
Newsvendor Simulation
Innovative simulation with a simple interface to guarantee complete focus on the problem at hand, the newsvendor problem. Get your students to manage a doughnut truck with perishable goods and daily demand forecasting.
Stakeholder Management & Negotiation
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IESE Relic Island
Negotiation Simulation
Relic Island Negotiation Simulation is a multiplayer experience in competitive and collaborative negotiation, where students face each other and take difficult decisions during multiple rounds in an increasingly tough environment.
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Halign
Stakeholders alignment simulation
Halign is the ultimate stakeholder alignment simulation tailor-made for the dynamic and complex healthcare sector. It stands as an indispensable tool for healthcare practitioners, management students, and managers in institutions operating in the healthcare landscape.
Ethics & Responsibility
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Lake Como Simulation
Sustainability Simulation
A sustainability simulation based on a real life problem of the fishermen located in the famous italian lake Como. In our competitive world some scenarios require unorthodox solutions, which the students will have to agree on in this case of the tragedy of the commons.
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CO₂ Simulation
Climate & Cooperation Game
A climate change simulation where players must balance economic growth with global sustainability. Inspired by the tragedy of the commons, the simulation challenges participants to manage CO₂ emissions while maximizing profit—without triggering global collapse.
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IESE ENROADS
Climate Action Simulation
A multiplayer simulation that enables participants to analyze the impact of various climate policies on global temperature and emissions, engaging in international climate negotiations that mirror real-world stakeholder dynamics. The simulation is based on the EN-ROADS climate model by Climate Interactive and MIT Sloan, and co-developed with IESE Business School.
Accounting & Finance
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Eureka Accounting Simulation
Eureka Accounting Simulation is an AI-powered learning tool for MBA and first-year accounting students. Practice journal entries, balance sheets, and real-time feedback in a dynamic, interactive environment.
Strategy
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Estratégica
Strategic Analysis Platform
Estratégica is a comprehensive strategic analysis platform that guides students through key management frameworks including Porter's Five Forces, SWOT analysis, Balanced Scorecard, and other strategic planning tools. Teams develop complete strategic plans for real companies in a structured, collaborative environment.
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Horizonix
Horizonix is a foresight analysis tool that integrates different methodologies to help users understand and anticipate possible futures. Through its structured approach, Horizonix enables users to identify trends, evaluate key factors, and develop strategic scenarios for informed decision-making.
Eureka Express
Innovating your program shouldn't be so expensive or so slow.
Using simulators in a single course costs too much. Implementing a new platform takes months. And in the end, success depends on one motivated professor who might not be there next semester. We've seen it dozens of times.
How Eureka Express works Open Simulations — free, openly licensed business simulations
What we hear in every meeting
"The accreditor asks us for evidence of pedagogical innovation, but we have no data to show."
Every simulation session generates real performance data you can include directly in your self-evaluation reports. It's not a narrative — it's evidence.
"We pay per simulator, per session, and per group. In the end only one professor uses it."
With a flat rate, your entire institution accesses the full catalog. Whether they use it in one course or twenty — the cost is the same.
"Students compare us to universities that offer experiences we can't provide."
Simulators in strategy, finance, AI, sustainability, marketing, operations. Your program feels different from the first week.
"I can't depend on an external provider every time I want something adapted to my course."
With the Creator Level, your professors design their own simulators within the platform. No waiting. No depending on anyone.
What changed isn't the technology. It's that today there's a way to bring simulation to all your programs, with a single agreement and without depending on multiple providers.
That's Eureka Express.1500+
Simulators ready for class
A wide range of categories. Sessions from one hour. They integrate into what you already teach — not courses, but tools.
Your professors create their own
The Creator Level turns your faculty into designers of their own experiences. An academic differentiator that belongs only to your institution.
$
Flat Rate.
No session costs. No renegotiating every semester. A predictable budget that allows you to scale without surprises.
What does your institution gain in the long run?
Universities that adopt simulation in a sustained way build something hard to copy: a culture of hands-on learning that improves student retention, strengthens accreditation processes and elevates the program's perception among employers and prospective students. The technology behind Eureka Express already operates at IESE, IPADE, IAE and UIC Barcelona
Every class without a real decision is a learning opportunity that doesn't come back.
Not because the content is bad — but because content without practice produces professionals who can explain what they would do, but have never done it.
Book a 30-min demo
30 minutes. We show you how it works with your real program.
How we solve it
Individual access · Full catalog
Eureka Starter
- 5 simulation sessions from the catalog
- ~1 hour sessions. The professor chooses, launches and applies
- Annual per-user billing
Recommended
Institutional subscription • Full catalog
Eureka Basics
- Access to 1,500+ ready-to-use simulations
- ~1 hour sessions. The professor chooses, launches and applies
- Annual flat fee. No per-session costs
- LMS integration, support and onboarding in Spanish or English
- Growing catalog — new simulators at no extra cost
- Institutional analytics and instructor dashboard
Everything in Basics + Creator Level
Eureka Express
- Everything included in Basics
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⭐ Creator Level
Your professors design and create their own simulators within the platform.
- No creation limits
- No dependency on third parties
- Real academic differentiation for your institution
Only need one flagship simulation for a single course? Pay per simulator, with no annual commitment. See the flagship simulations
Buying for a company? Eureka for Enterprise
Book a 30-min demo
30 minutes. We show you how it works with your real program.
Custom Development
Custom Simulation Development
Experts in developing tailor-made simulators for academic institutions.
Tailor-Made Simulations
Designed for your objectives
At Eureka Simulations we are experts in developing tailor-made simulators for academic institutions. We believe personalized learning is the key to success.
We develop simulations from scratch according to the specific requirements of each educational institution, so students can train their skills and strengthen their practical competencies, effectively achieving learning objectives.
Continuous Support
Close support for the professor
We offer close support to the professor to help you implement your new simulation or leverage the potential of our existing simulations.
- Customized parameter configuration
- Faculty team training and onboarding
- Technical support throughout the entire execution
Book a 30-min demo
Already have a simulation, in a spreadsheet or online? Bring your own simulation
Choosing the right tool
Eureka isn't always the best fit. Here's how to choose.
We believe we're the best fit for most teaching teams — but there are excellent alternatives, and the wrong fit hurts everyone. Compare us honestly against Capsim, Cesim, LABSAG, Harvard Business Publishing and Gamelearn.
When another tool is the better choice
- Capsim If you teach an undergraduate strategy capstone in English in the US and want its ready-made AACSB assessment.
- Cesim If you want a broad, standard catalog of strategy simulations without co-development, or languages such as Russian, Turkish or Hungarian.
- LABSAG If you teach only in Spanish and want the lowest price on a proven catalog of classic simulators.
- Harvard Business Publishing If the Harvard name matters to your positioning and you want cases, simulations and articles in one English-language catalog.
- Gamelearn If you are a company training soft skills through self-paced courses at scale.
Testimonials
What those who have lived it say
Voices of deans, professors, and students who have used simulations within their programs.
Alejandro Lago
Full Professor · IESE Business School, University of Navarra
“When a participant comes and tells you: this is the best experience I've had in the MBA, and now I truly understand how everything works. And another one says: what I'm wondering is whether I actually want to be a CEO, because I've lived through this experience. There is nothing that compares to that.”
Ana María Vega Chavarría
Dean · School of Business Sciences & Hospitality, Universidad Latina de Costa Rica
“We had tried other options in the past that had not given us the results we wanted. With Eureka it has been a very rewarding experience, helping us offer our students added value and a real differentiator. I am certain that Eureka will always be in our portfolio of providers as the first choice.”
Johnny Rojas González
General Coordinator · School of Business Sciences & Hospitality, Universidad Latina de Costa Rica
“Without a doubt I can assure that any other institution that wants to incorporate Eureka simulators into their study plans will achieve a successful project, just as we did.”
FAQ
All questions
What buyers ask before they start
How long is a simulation session?
Most simulations fit a single class of 60 to 90 minutes. Flagship simulations such as EXSIM run over several rounds and can span a whole program, and corporate formats start at 15 minutes.
Which languages are available?
The platform runs in 16 languages. Simulations are available in Spanish and English, many also in Portuguese, and the catalog shows the languages of each one.
Does it work with our LMS?
Yes. Eureka connects to Moodle, Canvas, Blackboard and other LMSs through LTI, and supports single sign-on with SAML 2.0. Participants play in the browser, with nothing to install.
Does it help with AACSB, AMBA or EQUIS accreditation?
It gives you evidence, not the report. Every team decision is recorded round by round and can be exported, so your Assurance of Learning process can show applied learning with data.
Do you work with companies?
Yes. Eureka for Enterprise brings the same simulations to corporate L&D: formats from 15 minutes to full programs, white-label, set in your sector, to develop people and to assess them on evidence.
How much does it cost?
It depends on the format: per simulator for a single course, or an annual institutional license with no per-session cost. We quote after a 30-minute call. Eureka Basics publishes its prices.
Can we build our own simulation?
Yes, in three ways: your professors build their own with Eureka Express, we co-develop one with you, or you bring a simulation you already have to the platform.
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Contact us
Tell us about your program and we'll show you how simulation fits into your courses — no strings attached.
- We respond within 24 business hours
- No commitments or contracts at the first meeting
Phone
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